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14 Jan
2015

Deepa Bhargava

Search Consultant

Spell It Out Before Your Job Interviews

This post originally appeared on Career Rocketeer by Harry Urschel   Much has been written about preparing for job interviews. However, one aspect of preparation that I can’t emphasize enough, and that hardly ever occurs is… writing out answers to potential interview questions in advance! When the vast majority of people prepare for job interviews, they vaguely think… “If I’m asked about _________, I’ll talk about ______________.” However, they never actually articulate an answer or put it into complete sentences until it comes

Category:  Popular

13 Jan
2015

Nastaran Heydari

Associate Consultant

A Sales Culture Is Not The Answer

This post originally appeared on The Financial Brand by Ron Shevlin   What is it with banks' and credit unions' obsession with instilling a sales culture? That's the last thing they need. Here's why.   What is it with banks’ and (in particular) credit unions’ obsessions with developing, or instilling, a sales culture? Every so often, I run across articles that purport to teach bank and credit union execs  how to create a sales culture in their organization. Interestingly, the articles always presume that the reasons why an FI should hav

Category:  Popular

13 Jan
2015

Sanaa AbdulRahiman

Associate Director

10 Questions for Planning Your Sweepstakes Strategy

This post originally appeared on Deluxe by Ron Bergamesca   Sweepstakes are a great engagement tool that can play a big part in fueling the rewards cycle that drives desired customer behaviors. But if you’re going to venture into the world of sweeps, you must make sure you follow the federal, state, and local laws that govern sweepstakes administration. Here are 10 important questions to consider when planning your sweepstakes strategy. This list is by no means exhaustive, so do your research to learn them all and if you have concerns, consult legal counsel.   1) W

Category:  Popular

13 Jan
2015

Habiba Fouad

Senior Executive Search Consultant

Drive Behaviors Through Aspirational and Everyday Products

This post originally appeared on Deluxe by Ron Bergamesca   While a well-rounded rewards program should include multiple and varied engagement and redemption categories as i highlighted in my Essential Elements of a Best-in-Class Loyalty Program blog last month. It’s the quality and type of merchandise content that often creates the critically important first impression of your program. Loyalty Progam Elements Today we’ll talk about the criteria the product assortment (or content) in your rewards program should meet in order to maximize the perceived value and effecti

Category:  Popular

13 Jan
2015

Betty Ebbi John

Director

5 Benefits of Adding Auctions to Your Loyalty Program

This post originally appeared on Deluxe by Ron Bergamesca   Incorporating auctions into your loyalty program is a unique way to add competition to your rewards offering (the benefits of which are numerous). Auctions provide a fun and eye-catching way for members to use their points. And importantly, they’re risk-free. If members are outbid, their points can be credited back to them. The payoff is big for the eventual winner, and the points burn can be high, which is good for your program. We’ve developed a formula called HEARD that guides our approach to competitive e

Category:  Popular

13 Jan
2015

Deepa Bhargava

Search Consultant

What Really Drives Account Switching Behaviors?

This post originally appeared on Deluxe by Todd Weiss   Before you think it, I’ll just say it – account switching has been done to death. The banking industry has examined consumer account-switching behaviors from just about every angle. We’ve poked, we’ve prodded, we’ve scrutinized – we’ve done virtually everything imaginable to understand why a consumer might quit one bank and go to another.   The ultimate answer is ridiculously simple: Consumers switch banks because they’re unhappy with the one they’ve got.  

Category:  Popular

12 Jan
2015

Nastaran Heydari

Associate Consultant

Revisiting Loyalty for Checking Relationships

This post originally appeared on Deluxe by Alan Jackson   To reward or not reward? Financial institutions have been struggling with variations and derivations of that question for decades. Should you offer a rewards & loyalty program? If so, what product do you tie it to – debit or credit cards? Savings or checking accounts? What currency do you offer consumers? Does its value to consumers equate to value for your FI in an ability to influence account-holder behaviors? Once, debit card reward programs were common, but as the costs to FIs increased and benefits waned,

Category:  Popular

12 Jan
2015

Deepa Bhargava

Search Consultant

The Paradox of Choice

This post originally appeared on Deluxe by Joe Swatek   What do pizzas, jars of jam, and burgers have to do with your checking account marketing? A possible paradox. Let me explain. AdvertisingAge published a story about Pizza Hut’s menu changes. The chain added 20 new crusts (I didn’t know there were that many), six new sauces, and 11 new specialty pizzas. Now you need a computer, not a menu, when you visit the restaurant. http://www.dreamstime.com/royalty-free-stock-photos-choice-stress-paradox-having-too-much-stressful-decreases-feelings-happiness-image37880178T

Category:  Popular

12 Jan
2015

Jonna Marjorie

Admin Assistant

How to Make the Most of Small Business Relationships

This post originally appeared on Deluxe by Alan Jackson   Of the many lessons American small businesses learned from the Great Recession, the idea that bigger isn’t always better has dramatically impacted their perceptions of the banking industry. In their own operations, of course, small business owners already knew that size isn’t always the differentiator that secures customers. In fact, it rarely is. Larger financial institutions may once have been viewed as more secure merely by virtue of their size, but that hasn’t been enough enticement for SBOs seeking a

Category:  Uncategorized

12 Jan
2015

Rhomiela Diafante

Associate Consultant

Financial Institutions Must Shift from Money to Data

This post originally appeared on Deluxe by Alan Jackson   What could be more important to your bottom line than your balance sheet? Could anything have a greater impact on a financial institution’s ability to survive, thrive and grow? Apparently, yes.   Data and analytics are the name of the game Information is rapidly ascending as the greatest asset a financial company can have – at least that’s the fundamental premise of a report by global management consulting firm Oliver Wyman. In “A Money and Information Business: The State of the Financia

Category:  Popular

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