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12 Jan
2015

Jean Silvestre

Admin Assistant

6 Blunders Small Business Owners Wish Banks Would Quit Making

This post originally appeared on Deluxe by Rhende Wilton   Perhaps you’ve read one or two of those now-popular “What your doctor (or lawyer, flight attendant, hairdresser, etc.) won’t tell you” lists. They can provide an interesting view into the minds of folks who may be relevant, but distant, in your life. They can also be ironic, as the things the subject of the list won’t tell you are often the same things they wishes you knew. Professionalism and social conventions may keep the subject from speaking out, but small business owners don’t have t

Category:  Popular

11 Jan
2015

Deepa Bhargava

Search Consultant

The Slow Payments Movement? Not So Fast…

This post originally appeared on Deluxe by Glen Sarvady   Perhaps some of you are familiar with the Slow Food movement — a group that promotes local, wholesome food and “the pleasures of the table” as a counterbalance to fast food culture. The analogy is far from perfect, but I was reminded of this cause recently while listening to updates on the Fed’s Faster Payments initiative. The notion of faster (or even real-time) payments has plenty of appeal and some obvious use cases. However, the audience for this particular readout was a group of Risk/Fraud profess

Category:  Popular

11 Jan
2015

Deepa Bhargava

Search Consultant

Are You Marketing or Spending?

This post originally appeared on Deluxe by Trevor Rasmussen   The Super Bowl is coming up and soon the pre-game hype will start over this year’s crop of commercials. One of the favorite all-time Super Bowl commercials showed a young boy dressed in his Darth Vader costume as he tried to use The Force to control objects. I bring up that example because it fits into my topic, but first, let’s define what I mean by the headline of this blog. Marketing means your advertising gets results. For financial services marketers, it means your advertising opens more accounts, i

Category:  Popular

11 Jan
2015

Sanaa AbdulRahiman

Associate Director

Mobile Apps Are The Branches Of The Future

This post originally appeared on The Financial Brand by Ron Shevlin   Vernon Hill said "no one wants a relationship with a computer screen." He failed to realize that no one wants a relationship with a brick.   In an American Banker article titled Branches are Banks’ Last Big Differentiators, the author writes: “The main reason I remain pro-branch is pretty simple. Branches and the bankers they house are the only real differentiators that banks have. The idea that thousands of banks can thrive by shedding their branches and shifting to purely onli

Category:  Popular

11 Jan
2015

Habiba Fouad

Senior Executive Search Consultant

Beating the $10 Trillion-Pound Gorillas

This post originally appeared on The Financial Brand by Kevin Tynan, SVP/Marketing at Liberty Bank for Savings   Sure, they may have nearly $10 trillion in assets between them, but any of the five largest U.S. banks can be cut down to size by your friendly local bank or credit union. Here’s how. Big national banks have been stealing market share from smaller community banks in the U.S. for the last 20 years. The pace accelerated in 1999 when Congress passed the Gramm-Leach-Bliley Act which essentially created too-big-to-fail megabanks. Since that time, the five largest bank

Category:  Popular

11 Jan
2015

Betty Ebbi John

Director

6 Ways to Overcome The Fear of Selling in Banking

This post originally appeared on The Financial Brand by Randy A. Wardwell   While the concept of the Universal Banker sounds good on paper, converting tellers and platform personnel into effective salespeople can be challenging. Here are six ideas that can help overcome these challenges and alleviate the fear of new sales expectations.   How many of us remember as children going door to door in our neighborhoods to sell something, whether it was raffle tickets or cookies or Christmas fruit cakes? Honestly, to this day, I don’t know why any living soul would want a f

Category:  Popular

08 Jan
2015

Deepa Bhargava

Search Consultant

8 Tips for Banks & Credit Unions Building Employee Incentive Programs

This post originally appeared on The Financial Brand   Here's an 8-step process to develop a successful incentive program — one that improves productivity, increases employee retention and boosts your overall sales culture. 1. Begin With the End in Mind Banks and credit unions must first ask, “What are the results we are trying to drive by implementing an incentive plan?” Answers like “increase sales” and “drive production”
are fine goals, but what do they look like? What sales are you trying to increase? It is important to be sp

Category:  Popular

08 Jan
2015

Nastaran Heydari

Associate Consultant

The ‘Big Bang’ of Bank Marketing

This post originally appeared on The Financial Brand   Data-driven marketing is the future for the financial industry. To find success on the battlefield in the Algorithmic Age, marketing and IT will have to work more closely than ever before.   Ask any financial institution about the major challenges they face, and the word “silos” will creep its way into the conversation at some point. In banking, everyone tends to work on their own initiatives, in their own departments, and with their own goals. Seldom is there collaboration between teams, and sometimes, th

Category:  Popular

08 Jan
2015

Jean Silvestre

Admin Assistant

Evolve or Die: 3 Steps Small Banks & Credit Unions Must Take Now

This post originally appeared on The Financial Brand   There is apprehension about the survival of the small or moderate-sized community bank. Will it suffer the same eclipse in economic significance as the corner grocery and independent merchant? Or will it somehow struggle through these new challenges and emerge onto the new frontiers of banking, modernized but still preserving the sturdy independent tradition? Anxiety is running high, and questions about the future of smaller banks and credit unions come up nearly every day at conferences and in board rooms around the country.

Category:  Popular

08 Jan
2015

Rhomiela Diafante

Associate Consultant

How to Become a More Effective Marketing Leader

This post originally appeared on The Financial Brand   Marketing simply cannot function effectively without alliances. The strength of your internal relationships can determine the success of your marketing objective. One of the biggest challenges marketing leaders face is navigating internal politics and applying the appropriate level of influence to achieve the bank’s strategic objectives. The people you surround yourself with and how you build alliances could bolster the credibility of marketing and ultimately your career. Why Should Marketing Build Alliances? Toda

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