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08 Jan
2015

Rhomiela Diafante

Associate Consultant

How to Become a More Effective Marketing Leader

This post originally appeared on The Financial Brand   Marketing simply cannot function effectively without alliances. The strength of your internal relationships can determine the success of your marketing objective. One of the biggest challenges marketing leaders face is navigating internal politics and applying the appropriate level of influence to achieve the bank’s strategic objectives. The people you surround yourself with and how you build alliances could bolster the credibility of marketing and ultimately your career. Why Should Marketing Build Alliances? Toda

Category:  Popular

08 Jan
2015

Jonna Marjorie

Admin Assistant

5 Tricks to Becoming a Financial Marketing Entrepreneur

This post originally appeared on The Financial Brand   Financial services CMOs are under a lot of pressure. Insufficient budgets, regulatory burdens and the demands of multiple initiatives complicate your efforts to keep pace with changing markets, technologies and consumer behaviors. Sound familiar? Now is the time to be an entrepreneur. When you think about the word entrepreneur, who or what comes to mind? Steve Jobs. Bill Gates. Oprah Winfrey. Terms like “go getter” or “risk taker” may occur to you. Or perhaps qualities like creative, passionate and inn

Category:  Popular

07 Jan
2015

Deepa Bhargava

Search Consultant

Banks and Credit Unions Must Improve Cross-Sell Efforts

This post originally appeared on The Financial Brand   Despite the fact that banks and credit unions have talked about the importance of cross-selling for decades, few institutions have a disciplined process to take advantage of cross-selling opportunities that can grow operating revenue from existing customers. For those organizations that do have a process in place, studies show that many are not targeting the offers to reflect insights readily available, thereby annoying some of the best customers.   Outside of an improved interest rate spread (which is unlikely in the

Category:  Uncategorized

07 Jan
2015

Sanaa AbdulRahiman

Associate Director

Building a Better Delivery Model in Banking

This post originally appeared on The Financial Brand   It is time for financial institutions to respond to the changing behavior of consumers, delivering products, services and financial education through both physical and digital channels. Integrating and optimizing this channel delivery can bring value to the consumer as well as the banking organization. Today’s consumers demand financial services to be available and delivered to them as seamlessly and ubiquitously as any transaction they complete with Amazon. And it’s not just about improving customer service &hell

Category:  Popular

07 Jan
2015

Habiba Fouad

Senior Executive Search Consultant

How Big Data Can Build Trust in Banking

This post originally appeared on The Financial Brand   Beyond revenue generation, cost reduction and risk management opportunities, big data provides banking organizations the opportunity to build trust with consumers by enabling better financial recommendations based on personalized needs. Taking advantage of this opportunity will increase loyalty at a time when competition is increasing.   The rapid transition to digital and mobile banking has fostered a mindset that borders on technological utopianism among banks – at least when it comes to what many presume to b

Category:  Popular

07 Jan
2015

Betty Ebbi John

Director

10 Big Trends Reshaping Financial Marketing Today

This post originally appeared on The Financial Brand   Financial marketing used to involve little more than brochures, print ads and a couple promotion per year. Now, it is about social media, shared experiences and interactive digital engagement. It's time banks and credit unions get savvy about their use of mobile channels, content marketing and personalization.   1. (More) Respect For Digital For decades, financial institutions haven’t thought much about marketing and have expected little in return. Over the past several years, banks and credit unions have

Category:  Popular

07 Jan
2015

Karen

Senior Associate Consultant

Bank’s Digital Sales Results Increase 36% With Improved Onboarding

This post originally appeared on The Financial Brand   Converting a banking new account application and subsequent onboarding process for an increasingly digital world is an involved process. To be successful, financial institutions need to build a digital sales strategy, analyzing each step to determine levels of abandonment. The impact of this effort will include increased sales and an improved customer experience. In the last six months, 67% of online retail shoppers have made purchases that involved multiple channels, easily moving from the web, to the tablet, to a store for

Category:  Popular

06 Jan
2015

Deepa Bhargava

Search Consultant

Bankers’ Data-Driven Delusions

This post originally appeared on The Financial Brand   Data-Driven Decision reported that: “A recent study found that analytics are underused at banks and that senior executives are cold to the technology: a scant 20% said that if it were up to them their organization would be highly data driven.” My take: As Paul Newman might have said, what we have here is a failure to communicate.   *** If you don’t think banks (in general, or the one that you work for) aren’t “data-driven,” then try the following: 1. Ask for a mortgage,

Category:  Popular

06 Jan
2015

Karen

Senior Associate Consultant

Round Round, Shop Around, We Shop Around

This post originally appeared on The Financial Brand   According to pymnts.com: “Two years ago showrooming was something of a boogey-man for brick-and-mortar retailers. But shopping has changed since 2014, and while showrooming didn’t go away, it’s changed its form. Consumers are getting savier, and are now increasingly likely to browse for items online for price, and actually make the purchase in the store. The practice is called reverse showrooming, or webrooming, and some have been calling it the brick-and-mortar retailers’ secret weapon in 2014.”

Category:  Fashion, Entertainment, Popular

06 Jan
2015

Rhomiela Diafante

Associate Consultant

Why Consumers Should Fear Mobile Banking

This post originally appeared on The Financial Brand   The Financial Brand recently reported on a study conducted by GOBankingRates which found that a little more than half of consumers–56%–indicated that they have a “main concern” about mobile banking. My take: The survey really goes to show how clueless people really are.   *** Let’s take a deeper look into some of peoples’ “concerns” with mobile banking. Less than a handful (3%) of respondents cited “no paper documentation.” I’m sure these pe

Category:  Popular

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