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07 Jan
2015

Karen

Senior Associate Consultant

Bank’s Digital Sales Results Increase 36% With Improved Onboarding

This post originally appeared on The Financial Brand   Converting a banking new account application and subsequent onboarding process for an increasingly digital world is an involved process. To be successful, financial institutions need to build a digital sales strategy, analyzing each step to determine levels of abandonment. The impact of this effort will include increased sales and an improved customer experience. In the last six months, 67% of online retail shoppers have made purchases that involved multiple channels, easily moving from the web, to the tablet, to a store for

Category:  Popular

06 Jan
2015

Deepa Bhargava

Search Consultant

Bankers’ Data-Driven Delusions

This post originally appeared on The Financial Brand   Data-Driven Decision reported that: “A recent study found that analytics are underused at banks and that senior executives are cold to the technology: a scant 20% said that if it were up to them their organization would be highly data driven.” My take: As Paul Newman might have said, what we have here is a failure to communicate.   *** If you don’t think banks (in general, or the one that you work for) aren’t “data-driven,” then try the following: 1. Ask for a mortgage,

Category:  Popular

06 Jan
2015

Karen

Senior Associate Consultant

Round Round, Shop Around, We Shop Around

This post originally appeared on The Financial Brand   According to pymnts.com: “Two years ago showrooming was something of a boogey-man for brick-and-mortar retailers. But shopping has changed since 2014, and while showrooming didn’t go away, it’s changed its form. Consumers are getting savier, and are now increasingly likely to browse for items online for price, and actually make the purchase in the store. The practice is called reverse showrooming, or webrooming, and some have been calling it the brick-and-mortar retailers’ secret weapon in 2014.”

Category:  Fashion, Entertainment, Popular

06 Jan
2015

Rhomiela Diafante

Associate Consultant

Why Consumers Should Fear Mobile Banking

This post originally appeared on The Financial Brand   The Financial Brand recently reported on a study conducted by GOBankingRates which found that a little more than half of consumers–56%–indicated that they have a “main concern” about mobile banking. My take: The survey really goes to show how clueless people really are.   *** Let’s take a deeper look into some of peoples’ “concerns” with mobile banking. Less than a handful (3%) of respondents cited “no paper documentation.” I’m sure these pe

Category:  Popular

06 Jan
2015

Jean Silvestre

Admin Assistant

Financial Education In High Schools: A Waste Of Time

This post originally appeared on The Financial Brand   The CU WaterCooler recently featured a DailyFinance article titled It’s Time to Teach Financial Literacy in High School which included the following: “Seventy [percent] of incoming college freshman told us that they have never been taught basic financial literacy skills. Yet, they are signing up for student loans, opening credit cards and making decisions that will have a serious impact on the rest of their lives. Why don’t we do more to help our children prepare for a financial world that can be extremel

Category:  Popular

06 Jan
2015

Betty Ebbi John

Director

Does Your Bank Need A Chief Ethics Officer?

This post originally appeared on The Financial Brand   In an article titled To Restore Trust in Banks, Build Ethics into Business Decisions in American Banker, the authors wrote:   “If a bank decides to have a formally designated individual (i.e., Chief Ethics Officer) with principal ethics responsibility, what steps should it consider to make the role effective? Such an executive could update and promulgate the company’s ethics policy and be responsible for training employees about their ethical responsibilities. He or she could help to illuminate decisions a

Category:  Popular

05 Jan
2015

Deepa Bhargava

Search Consultant

Content Marketing For Banks

This post originally appeared on The Financial Brand   A recent American Banker article states (with the name of the bank anonymized because I’m a wuss and don’t want to be seen as picking on the bank): “Big National Bank in Big City is launching a new online magazine with a goal of driving more traffic to its website. ‘We’re tapping into the growing trend toward trusted sources for news and information and doing it in a way that will drive new and more frequent visits to our public site,’ said an executive vice president at the bank.”

Category:  Popular

05 Jan
2015

Sanaa AbdulRahiman

Associate Director

A Lesson In Mobile Banking Economics

This post originally appeared on The Financial Brand   A Wall Street Journal article titled Mobile’s Rise Poses a Riddle for Banks is so off the mark, I simply can’t let it slide. According to the article:   “A waitress from Queens, NY, Ethel Bueno keeps her phone close at all times and frequently logs on to her bank account to check her balance. But for bigger and more-complex transactions, which often require fees, Ms. Bueno prefers to visit a bank teller in person. That means her digital devotion to the bank doesn’t actually generate much revenu

Category:  Uncategorized

05 Jan
2015

Nastaran Heydari

Associate Consultant

Digital Banking -- An Expert Guide On How To Get There

This post originally appeared on Forbes   Chris Skinner has been blogging, about banking and technology, speaking at conferences, running the Financial Services Club,  in London and other cities, consulting with bankers and getting to know just about everybody innovating in banking in the US, Europe and a number of more remote spots in the world.   He has pulled it all together provocatively in his book Digital Bank — strategies to launch or become a digital bank.   Warning — becoming a digital bank won’t be easy. Traditional banks are

Category:  Popular

05 Jan
2015

Habiba Fouad

Senior Executive Search Consultant

Smartphones have become the most popular way to bank

This post originally appeared on Digital Trends   Your phone has probably been the bank teller you interacted with most this year, but banking analytics firm RateWatch’s 4th Annual Mobile Banking Survey reveals that only 2 percent of the bank customers/members surveyed considered mobile banking their primary banking option. An overwhelming 62 percent considered the old-fashioned banking at the branch as their primary banking option.   Mobile phones may not be the first place people go to for banking needs, but it has become the most popular. More people pe

Category:  Popular

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