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10 Apr

Candice Cowan

Search Consultant



When you apply for a job, hiring managers are scoping you out to determine if your experience, skills, attitude, and personality traits prove you’re a perfect fit for their open role and company culture.

And to do that, they do what all of us do when we need information: They turn to Google.

So, whether it’s personal or professional, what you share online is a crucial part of the image you’re projecting to prospective employers—not to mention a key factor in whether or not you get hired.

Since your online activity can surface everything from your personal website and side hustle to anything that’s stalkable on social sites, we talked to a couple of hiring managers who let us know exactly what works (and what doesn’t) when it comes to catching their attention and guiding a decision.

Google Results Can Make or Break Your Chance of Being Hired

Think that the hilarious Quora topics you write about in jest late at night or your recent comment on a news article doesn’t matter? Think again, because your activity might be archived on the web, showing up when a recruiter or hiring manager pops in your name.
“Searching candidates on Google is one of the fastest ways to get a quick general read on a person, surfacing major career milestones and impressive projects or sometimes, concerning red flags,” a recruiter from Slack confirms.

So, Google yourself, and consider what kind of impact the results might have on an employer. Positive news mentions (be it personal or professional) and thoughtful blog posts might inspire hiring managers to dig deeper into how you spend your time and what you do well. On the other hand, aggressive debate-laced comment threads, inconsiderate political opinions, poor reviews you’ve written, and other generally negative results can be immediately off-putting, no matter where a hiring manager finds them. Yikes!

If you really want your search results to impress (or want to push down some less-than-flattering results), a solid personal website can earn serious points. Your personal website is your chance to go beyond the info that's on LinkedIn and social media.

Start with a professional domain name (i.e., "") to help your name show up at the very top of Google searches. Squarespace has great SEO built-in, so chances are your professional website will show up near the top of search results (even above your Facebook page!).

“When a candidate has taken the time to put together a personal site that tells their story and shares recent work, I instantly know...Read more at:


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