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13 Sep

There are too many businesses out there that direct almost all of their attention to attracting new clients. Even though you should always aim at promoting your business to new customers it's also very important that you keep your existing customers coming back for more. In fact, this might be the lifeblood of your business, since your loyal customers won't only buy your products or services, but they'll also tell others about them. That said, we've come up with a list of 4 simple ways that are going to help you encourage your customers to return. Make sure you check it out.

Hire the right people

You can have the best product in the world and you won’t be able to make any sales if your staff members don’t treat customers with respect. And the only way to make sure you have only friendly and efficient people on your team is to be careful when hiring. If you’ll be conducting job interviews, you’ll have to pay a lot of attention to the manners of every single candidate who’s interested in working for you. Also, you can always turn to a staffing agency and have experts provide you with the best people for your business. And by having the right people on the front-line, your existing customers will be guaranteed to return.

Be honest

Let’s face it – customers tend to spot insincerity a mile away. Therefore, if you want people to keep coming back for more, you’ll simply have to be honest. Honesty creates trust, and that’s exactly what you’ll need in order to make existing customers keep coming back to your business. Still, what many rookie entrepreneurs do is flood their audience with information about their products or services that aren't true. This is especially the case when it comes to social media marketing since platforms such as Facebook and Instagram are perfect places for deluding your customers. Customers who realize they have been lied to are never going to come back for more. On top of that, companies that lie can definitely forget about customers recommending their business to family and friends

Be ready to surprise your customers

With so many companies out there, making your customers remember you is going to one of the most important things you’ll have to do if you want to keep your business afloat. Luckily, there are many ways to do this, and one of the most efficient among them is giving gifts. Quite often, it’s the little things that count and these don’t tend to cost too much. Therefore, it may be a good idea to throw in something extra without being asked. Today, there’s plenty of promotional items that may be perfect for making your customers remember you. For example, you can have t-shirts or USB flash drives with your logo made for them.

Send emails

Sending your customers emails is another great way to make sure they remember you. You can send them birthday and Christmas cards, or simply send them emails about your new products or services. Of course, if you’re going to do this, you’ll have to collect emails and other personal info from each of your customers. We recommend turning to experts who offer Gmail Cloud email services and can help you back up and secure all the emails and important info in your inbox. And even once you have all the info collected, you should be very careful when sending emails. For example, overloading your customers with promotional stuff will only get you labelled as a “spammer” which isn’t really something you should be aiming at.

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Follow these 4 ways and you should end up seeing more and more of your existing customers coming back for more. Of course, don’t forget to keep working on improving your products or services, since that’s what your customers want when they return.

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