Abu Dhabi Islamic Bank, announced today that it had partnered with Etisalat, to bring the first Islamic telecom reward payment card to the UAE.

The new ADIB-Etisalat cards, available in Classic, Gold and Platinum, will be packed with attractive features and Etisalat related benefits. They will offer cardholders best-in-market sign up and Etisalat ‘MORE’ Reward points.

Commenting on ADIB’s long standing partnership with Etisalat, Sarvesh Sarup, Head of Retail Banking at ADIB, said: “We are delighted to extend our partnership with Etisalat and launch the UAE’s first Islamic telecom co-branded card. At ADIB, we aim to build partnerships with strong and respected brands to provide exceptional value to our customers and to enrich their banking experience. ADIB and Etisalat’s innovative partnership is driven by a high degree of collaboration and technical integration between two powerful brands. With this new card, we offer our customers a rewarding experience that helps them connect with their loved ones as loyalty points gained through the card’s usage can be converted to talk time, amongst other redemption benefits.”

Matthew Willsher, Chief Marketing Officer at Etisalat said: “Developing new partnerships is key to our strategy of innovating exciting ways to reward our customers. We are excited about the new ADIB-Etisalat card, designed to add value by combining Etisalat’s unique MORE points programme with the benefits of ADIB’s covered cards.”

Customers can redeem MORE Reward Points earned on the ADIB-Etisalat card to get free talk time and for bill payments with Etisalat, partner vouchers that can be redeemed at a host of partner outlets and conversion of points into Etihad Guest miles. Members can also redeem points through purchases from an option of more than 3,000 products and services at ‘MORE’ reward online shop hosted at www.etisalat.ae/more. They can redeem ‘MORE’ points or a combination of points plus cash.

Commenting on the success of ADIB’s co-branded card strategy, Sarvesh added, “ADIB is keen to launch more co-branded cards”.