Job Role: Head of Commercial Business Development & Marketing
The Head of Commercial Business Development & Marketing is responsible for leading commercial products marketing, new product development, corporate implementations, and the overall corporate business in the Bahrain market.
The position will also be responsible for providing thought leadership to commercial business resources across the MENA region (excluding the UAE) to ultimately drive business growth, new opportunities and manage existing business in these markets through indirect reporting lines.
Following is a summary of each responsibility:
Marketing & NPD: implementing innovation, development, and commercialization of Commercial products in Middle East & North Africa. As the product owner, the incumbent is tasked with assignments that lead strategic new product development, product management, and implementation of corporate customer focused marketing strategies.
Corporate Implementations: by developing a sound corporate implementations module, insure that new corporate business generated from new sales and expansions of existing accounts business are trading to their potential as per the pre-set plans – maximizing business returns (win-to-trade ratio) on such corporate deals.
Regional resources thought leadership: through indirect reporting lines, and thought leadership, lead a team tasked to maintain and grow the commercial business/ corporate card portfolio across Egypt, Oman, Jordan, Lebanon, and Qatar.
Bahrain Market: lead sales and account management efforts, and get personally involved as required in both, for the Bahrain corporate market, by developing a strategic action plan including but not limited to account expansion and retention, acquisition of new corporate customers, rollout of new products.
Unique Knowledge & Skills:
Strong thought leadership and strategic planning capability with demonstrated experience.
Strong marketing skills, specifically in growing sales for the corporate segment.
Strong understanding of process management supporting commercial cards for sales, account management, servicing and the systems platforms that support Card products.
Innovative marketing thinking to develop ground-breaking solutions.
Very good negotiation skills.
Strong leadership skills combined with very good interpersonal skills are required to contribute effectively in the development and implementation of strategies within the senior management team, the sales and account management team and across functional boundaries in a unique multinational/cultural environment.
Excellent communication and presentation skills, necessary to build sustainable relationships.
Highly confident and convincing. Strong interpersonal skills to influence all levels of the organization.
5 - 10 years plus experience in marketing. 3 years plus experience in the Middle East region and in the commercial segment is important.
Good commercial and financial acumen.
Must possess strong analytical skills and detail orientation.
Good knowledge of Excel and Power Point is essential.
Working knowledge of Cards processing platform is an advantage.
Head of Commercial Business Development & Marketing
Posted On: on 19/6/17
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