Responsible for the credit cards Related Projects taken up and pursued by the bank
Develop and implement a credit card Acquiring business strategy to meet Net profit goal
Responsible for developing Marketing strategy, product value propositions, pricing & positioning for the range of Credit Card products (specifically IPG & POS) in collaboration with Cards / Retail Head. Work with Advertising and PR agencies to ensure visibility and positioning of Brand & products.
Responsible for product design, packaging, communication, promotions and customer insights.
Spearhead Co-brand & affinity programs to enhance market share.
Responsible for Activation, Usage & retention programs. Develop & implement programs for increasing card spends & improving the % of revolvers.
Increase penetration of sub products and cross sell products with a view to enhancing profitability.
Develop Consumer Product Program with Retail Head covering all aspects of the credit cycle- Product Program, credit acquisition, a/c maintenance, Portfolio Management & MIS, Collections & write off.
Work closely with direct banking unit to ensure customer satisfaction & timely resolution of customer complaints.
Responsible for sales from all channels including DSA, Branches, etc
Interface with Visa & MasterCard to ensure compliance, remain conversant with emerging trends and to leverage relationship to the Bank’s advantage.
Work closely with Operations, Technology in providing a seamless card product through third party vendor.
Skills and Qualifications:
Should have minimum 9-12 years of banking experience with minimum 6 years in Credit Cards Business.
Should have relevant exposure to Credit Cards Products (Issuing, Acquiring, marketing & product development).
Sales exposure is advantageous.
Head Cards Acquiring
Posted On: 6 days ago
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